Our Services

Hi there! I’m a professional photographer by day, aspiring actor by night, and this is my website. I live in Gisborne New Zealand, and had a great dog named Bruce. I like Chinese food. (And gettin’ caught in the rain.)

The Photographers was originally founded in 2003 in Napier, and has been providing quality images to the public ever since. At the moment we are located in Gisborne and Napier Cities. We are a Co-operative Professional Photography business and are looking for more Photographers to join our group from different regions. Each member is an independent operator trading under the umbrala of The Photographers Marketing Group. And as a group we plan to do all kinds of awesome things for our communities.

By operating as a group we are able to dray on the experience as a group and take on any size photoshoot as we can draw on the services of others in the group to meet the needs of any project, big or small.

What is a Photographer?

Photographers tell stories through images that they capture through their cameras, and express their personalities and viewpoints through their art.

The Photographers
The Photographers

A photographer typically works in a freelance capacity, and is hired for specific jobs by a variety of clients. A freelance photographer hired by a client is responsible for following the client’s wishes down to the finest details, as well as for setting up a business model that makes pricing and options clearly visible and accessible.

Photographers are responsible for the digital or physical development of their images, and may also be responsible for some or all of the editing. The editing process may include simple cropping, adding/changing colours and shading, adjusting sharpness and lighting, or removing objects to clean the image up.

There are many genres of photography one can specialise in, such as:

Wedding Photography

Wedding photography is a very specialised type of photography. The wedding day is typically one of the most important and memorable days in a person’s lifetime, and one that will be remembered for years to come. Therefore, for most couples, regular photographs just won’t do. Professional wedding photographers are hired to capture a couple’s irreplaceable moments by taking creative, candid, and beautiful photographs of the wedding ceremony and reception.

Before even photographing a wedding, the photographer corresponds with the clients for months, or even a year or two, before the actual wedding date. Getting to know the clients and understanding their likes, dislikes, and their ultimate vision is important, so that when the wedding day comes the couple feels comfortable enough to let their true personalities come out and shine. Once details are agreed upon, a standard written agreement is signed between the bride- and groom-to-be and the photographer.

After the event is over, the images are processed as quickly as possible, the wedding photographer and couple will meet to go over the images, and ordering details are finalised. A high level of customer service is just as important after the event as before it — good customer relationships can lead to family portraits and portraits of their children in years to come.

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Wedding Photography
Wedding Photography

Real Estate Photography

Real estate is a very competitive industry, filled with ambitious agents looking for their next sale. Selling real estate is about setting yourself apart from the competition, and one of the ways that can be done is by capturing beautiful and enticing photos of a home that is for sale. Real estate photographers specifically hone in on this area of photography, creating photos for real estate agents and their property listings on the MLS (Multiple Listing Service).

This type of photography is somewhat detached from most of the artistic freedom one can enjoy with other forms of photography. Real estate photographers provide a much needed service for a very fast-paced industry. However, because the photos are temporary and, for the most part, don’t have much sentimental value, the photographer can concentrate on producing a top notch product that can be duplicated from one photo shoot to the next.

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Drone Photography

Aerial photography and the art of the drone is one of the most magnificent advancements photography has seen — its ability to capture the world from an otherwise missed perspective.  The viewpoints. The adventure.

Aerial photographers take pictures from the air, usually from helicopters, small aeroplanes, drones, blimps, balloons, parachutes, pigeons, kites, and rockets. Photographs can be taken by the photographer with a hand-held camera, or cameras can be mounted and triggered remotely or automatically. This type of photographer often works for architects or real estate developers who require aerial photos when looking for potential building locations or when marketing properties.

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Portrait Photography

Portrait photography focuses on capturing a person’s likeness by having an individual sit or pose for the camera in a specific way. Typically, the most prominent part of a portrait photo hones in on a person’s face. Other components, such as backgrounds and props, are still visible but are not the main focus.

A portrait photographer will often spend a few minutes posing the subject (or subjects) for each picture. Paying attention to small details, such as a slight tilt of the head, a soft gaze, or a natural placement of the hands, is key to taking successful portrait photos.

The subjects of portrait photography are usually everyday people, not models. Memorable lifetime events can be captured in school photos, dance recital photos, graduation photos, and family portraits.

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Landscape Photography

Landscape photography can be a preferred genre of photography for a variety of reasons, such as recalling a personal observation or experience while traveling, wanting to be involved with nature and the elements, using it as an escape from the artificial world, or simply having an appreciation of natural environments and having a desire to see it preserved.

Many landscape photographers don’t want to show any human activity and instead want to display a pure portrayal of nature that is devoid of any human influence. Features such as light, weather, and strong landforms are usually brought to the forefront. On the other hand, other landscape photographers consider urban settings, industrial areas, farm fields, orchards, and gardens as their definition of a landscape. This genre of photography can be hard to monetize but can be done with excellent marketing skills.

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Photojournalism

A photojournalist photographs, edits, and displays images in order to tell a visual story. They are journalistic professionals that are skilled at interpreting and communicating an event through photographs. The subject matter can vary greatly, all the way from social unrest in a foreign country, to issues and events happening at a local level.

Photojournalists can work as freelance photographers, or can be employed by photo agencies, magazines or local newspapers. Employment areas include the internet, print, and television.

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Travel Photography

Travel photography involves taking images that express an area’s people, culture, customs, landscape, and history. However, travel photography, unlike other types of photography such as fashion, wedding, or real estate photography, is harder to monetize. More and more photographers are using creative ways to earn a living such as stock photography, blogging, commercial projects, and teaching.

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Travel Photography
Travel Photography

Architectural Photography

An architectural photographer captures photos of buildings and structures with the aim of portraying them as accurately as possible. This may include the interior or exterior of any type of structure — from a residential home to the world’s tallest building. Most of us think that buildings are the only things that architectural photographers take pictures of. However, other structures also come under the architectural umbrella, such as bridges, monuments, towers, and windmills.

One of the main challenges with this type of photography is composing a shot properly. Technical problems need to be solved, such as finding the best vantage point to show mass and shape, or looking for the best way to depict spatial depth and clarity.

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Food Photography

Food photography is a very specific genre of photography — it is still life photography that is used in cookbooks, blogs, magazines, social media, advertisements, and packaging. The ‘key ingredient’ is to capture the image in a way that makes the viewer’s mouth water. This is done by the photographer’s extensive understanding of light, colour palettes, and styling trends.

In order to work in this field, a good understanding of the food one is photographing is very important, as many food items can easily melt or wither which can make things quite challenging.

Food photographers typically work in collaboration with art directors, directors, food stylists, prop stylists, and assistants. As with any genre of photography, food photographers should always have both a print and digital copy of their best work to show potential clients.

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Food photographer setting camera up to take photos of a plate of food.
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